The True Importance of Digital Strategy
Whatever goals we have in life, it is imperative that we back it up with a well thought strategy. No matter what the task at hand is, there is always a plan of attack to execute it. As you look closely, there are many things nowadays that have been optimized like for instance, novels have an outline and movie scripts have treatments, websites are even mapped while videos have storyboard. Knowing how prevalent these things are, why countless of companies are operating their digital marketing campaigns without a sound strategy to back it up?
Whether the organization is in tech industry, ecommerce, sales or whatever, so long as it is operating online it will call for a digital strategy. Be it graphic design, video, web design etc. as long as the company is represented online, it is crucial that it’s integrated in the entire plan. Due to the fact that digital moves like our technology, many different companies are just executing random aspects of their digital strategy without having an objective or definite goal. Needless to say, much of this digital world is new and it’s totally understandable that most companies lag behind. The exponential growth of mobile technology, social media and the internet lead to the ever-changing landscape.
Today, marketing strategies have shifted away from the typical radio and television spots, print advertising and now, most are using Facebook as well as Twitter for marketing and advertising, creating YouTube channels, text based fundraising campaigns and many more that are in connection to the digital world.
Many companies are actually incorporating new marketing techniques as they start to gain popularity. Things all start from establishing online presence and slowly extending it to having a social media account that also include video marketing through video creation on websites such as YouTube. Then, to be able to pull in the mobile sector or people who access web-based apps on the go, these companies are tapping into mobile app development.
All digital marketing needs to begin and end in a goal similar to figuring out what the online advertising can do, what you like your customers to see on your page, raising awareness and increasing sales and so on. Remember that no matter what goals you intend to achieve, you should back it up with a well planned strategy. As soon as you’ve defined your purpose, digital strategy will start taking shape through this. Rather than having a site and adding your marketing campaigns in it, why not take a quick look at the whole picture of your current digital presence and see where you are now from where you are before.